Doing social media can be a real pain in the arse! If you feel that way, it probably means you aren't doing it right, and almost certainly means you're not seeing any rewards in return for your efforts.  ​Many clients I speak to, 'do' social media, but not with any strategy or great success.

 

Unless you don't need to (and there are plenty of businesses that don't) social media, should be used and exploited tot he full. If done effectively it can be your slave, rather than your master and benefit your business in so many areas (see below).